|Author||: Dr. M. Sirajudeen|
|Publisher||: Educreation Publishing|
|Total Pages||: 229|
|Language||: EN, FR, DE, ES & NL|
This book is aimed to bring out the understanding of brand positioning of two wheelers in the minds of customers i.e., whether the customers have brand awareness, brand image, brand identity, brand knowledge about two wheelers which lead them to satisfaction. In turn, their brand preferences towards specific two wheelers among popular brands such as Hero, Honda, TVS, Suzuki, Bajaj and Yamaha were associated with brand positioning.