Automobile Industry in India

Automobile Industry in India
Author : Dr. M. Sirajudeen
Publisher : Educreation Publishing
Total Pages : 229
Release :
ISBN 10 :
ISBN 13 :
Language : EN, FR, DE, ES & NL

Automobile Industry in India Book Description:

This book is aimed to bring out the understanding of brand positioning of two wheelers in the minds of customers i.e., whether the customers have brand awareness, brand image, brand identity, brand knowledge about two wheelers which lead them to satisfaction. In turn, their brand preferences towards specific two wheelers among popular brands such as Hero, Honda, TVS, Suzuki, Bajaj and Yamaha were associated with brand positioning.


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