My Esteeme to donate dolls that help combat mental distress among children

November 30, 2016







Ronald McDonald House in Lund was chosen by My Esteeme in order to help siblings of ill children stay positive. This action has the aim to shed light on a group of children that often receive less attention as a result of illness in their family.


“If we can develop their self-esteem as well as add some moments of joy during their stay in Lund, it’d be well worth the effort. We’re aiming to change the world, doll by doll, smile by smile”, says Leslie Alfredsson founder of My Esteeme and nominee for Female Inventor of the Year in Sweden 2016.





Additionally, My Esteeme will match each doll donation with a newly-published book. My Esteeme’s Kickstarter campaign will be running until the 15th of December at 09.00 am and the goal has to be reached in order to make the donation possible.



What studies show about siblings of a sick child:

  • Siblings of sick children have feelings of not belonging (Source)

  • The experience continues to negatively affect approximately 17% of siblings’ lives even in their early adult years because they worry about the future and feel responsible for their siblings (Source)

  • Siblings experience guilt that they are not sick ("Why him and not me?")(Source)

Through My Esteeme’s ongoing Kickstarter campaign, people have the option to donate a doll to the Ronald McDonald House in Lund.

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