Smart Business Social Business

Smart Business  Social Business
Author : Michael Brito
Publisher : Pearson Education
Total Pages : 272
Release : 2011-07-07
ISBN 10 : 9780132731362
ISBN 13 : 0132731363
Language : EN, FR, DE, ES & NL

Smart Business Social Business Book Description:

This book will help organizations evolve into a fully collaborative social business. It serves as a step by step playbook to achieve organizational change, process efficiencies and technology acumen: Proven solutions for the real people, process, and technology obstacles businesses face in using social media behind the firewall. How to have the successful internal conversations with stakeholders, partners and global teams that lead to successful external conversations with the social customer Strategies for improving organizational dynamics, collaboration, governance, training, engagement, policies, technology integration, workflows, social CRM, and metrics Many organizations today have already evolved into social brands. They may be active on Twitter and Facebook; they may have corporate blogs and communities and they are trying hard to engage effectively with the social customer. However, behind the firewall, chaos, anarchy, and conflict reign. In Smart Business, Social Business, leading enterprise social business consultant shows how to build an internal framework based on change management that will lead to success with social media: one that will make external engagement more effective, meaningful, and sustainable. Michael Brito systematically identifies the internal culture, process and technology obstacles to long-term success with social media, and offer best practice solutions. He discusses a wide spectrum of issues, offering actionable intelligence and helping decision-makers build strategies and plans that deliver value. Topics addressed include change management, organizational models and dynamics, internal communications, collaboration, governance, metrics, training, employee activation, policies, technology integration, workflows, social CRM, and much more. Drawing on his own experience working for Silicon Valley companies, HP, Yahoo! and Intel, Brito presents dozens of examples and case studies. Using this book, companies can begin to transform their organizations from just a "social brand" to a fully collaborative and dynamic "social business.”

Green IT Engineering Social Business and Industrial Applications

Green IT Engineering  Social  Business and Industrial Applications
Author : Vyacheslav Kharchenko
Publisher : Springer
Total Pages : 604
Release : 2018-09-29
ISBN 10 : 9783030002534
ISBN 13 : 3030002535
Language : EN, FR, DE, ES & NL

Green IT Engineering Social Business and Industrial Applications Book Description:

This book describes the implementation of green IT in various human and industrial domains. Consisting of four sections: “Development and Optimization of Green IT”, “Modelling and Experiments with Green IT Systems”, “Industry and Transport Green IT Systems”, “Social, Educational and Business Aspects of Green IT”, it presents results in two areas – the green components, networks, cloud and IoT systems and infrastructures; and the industry, business, social and education domains. It discusses hot topics such as programmable embedded and mobile systems, sustainable software and data centers, Internet servicing and cyber social computing, assurance cases and lightweight cryptography in context of green IT. Intended for university students, lecturers and researchers who are interested in power saving and sustainable computing, the book also appeals to engineers and managers of companies that develop and implement energy efficient IT applications.

Your Brand The Next Media Company

Your Brand  The Next Media Company
Author : Michael Brito
Publisher : Que Publishing
Total Pages : 272
Release : 2013-09-19
ISBN 10 : 9780133480139
ISBN 13 : 0133480135
Language : EN, FR, DE, ES & NL

Your Brand The Next Media Company Book Description:

Content is still king–and if you’re a brand marketer, you need to start thinking like a media company, too. Your Brand, The Next Media Company brings together the strategic insights, operational frameworks, and practical approaches for transforming your brand into a highly successful media company. There is a content and media surplus in the marketplace, and there is an attention deficit in the minds of consumers today. Their lives are dynamic and completely unpredictable. They are highly influential and aid their peers down the purchase funnel using organic conversations about the products they care about and the ones they don’t. In order to reach these consumers, brands must create recent, relevant, and game changing content to break through the clutter and successfully change their behavior. Social business pioneer Michael Brito covers every step of the process, including: Understanding the unpredictable nature and dynamic behaviors of the social customer Deploying social business strategies that will help facilitate the change from brand to media company Building a content organization and setting the stage for transformation Creating a real-time command center that will help facilitate reactive and proactive content marketing Creating a centralized editorial team that will drive content strategy, governance, and cross-team collaboration Building the content supply chain (workflows for content ideation, creation, approval, distribution, and integration) Enabling customers and employees (brand journalists) to feed the content engine Developing your content strategy that can be executed across paid, earned, and owned media content Transitioning from “brand messaging” to a highly relevant content narrative Evaluating the content marketing vendors and software platforms vying for your business Along the way, Brito presents multiple case studies from brand leaders worldwide, including RedBull, Oreo, Tesla Motors, Burberry, Sharpie, and Pepsi—delivering specific, actionable, powerfully relevant insights you can act on to begin the transformation from brand to media company.

Building Social Business

Building Social Business
Author : Muhammad Yunus
Publisher : Hachette UK
Total Pages : 256
Release : 2010-05-11
ISBN 10 : 9781586488635
ISBN 13 : 1586488635
Language : EN, FR, DE, ES & NL

Building Social Business Book Description:

The Nobel Peace Prize winner and bestselling author shows how entrepreneurial spirit and business smarts can be harnessed to create sustainable businesses that can solve the world's biggest problems. Muhammad Yunus, the practical visionary who pioneered microcredit and, with his Grameen Bank, won the 2006 Nobel Peace Prize, has developed a new dimension for capitalism which he calls "social business." The social business model has been adopted by corporations, entrepreneurs, and social activists across the globe. Its goal is to create self-supporting, viable commercial enterprises that generate economic growth as they produce goods and services to fulfill human needs. In Building Social Business, Yunus shows how social business can be put into practice and explains why it holds the potential to redeem the failed promise of free-market enterprise.

Managing Diversity Innovation and Infrastructure in Digital Business

Managing Diversity  Innovation  and Infrastructure in Digital Business
Author : Ray, Nilanjan
Publisher : IGI Global
Total Pages : 287
Release : 2018-08-24
ISBN 10 : 9781522559948
ISBN 13 : 1522559949
Language : EN, FR, DE, ES & NL

Managing Diversity Innovation and Infrastructure in Digital Business Book Description:

In the digital age, consumers have morphed from passive receivers of marketing messages to active suppliers of information about product through various digital media, creating a need for businesses to effectively manage a more diverse and creative range of consumers. Managing Diversity, Innovation, and Infrastructure in Digital Business is a collection of innovative research on new avenues in overall digital infrastructures, digital modern business infrastructures, business automation, and financial aspects of modern businesses. Featuring research on topics such as electronic word-of-mouth strategies, social media marketing, and digital communication, this book is ideally designed for business professionals, managers, and undergraduate and postgraduate business students seeking current research on business in the digital environment.

Participation Marketing

Participation Marketing
Author : Michael Brito
Publisher : Kogan Page Publishers
Total Pages : 256
Release : 2018-03-03
ISBN 10 : 9780749482114
ISBN 13 : 0749482117
Language : EN, FR, DE, ES & NL

Participation Marketing Book Description:

Trust is an invaluable commodity in any business environment. Organizations benefit from being viewed as transparent, open and human, and one of the best ways of achieving this is through authentic employee advocacy. Participation Marketing takes a detailed look at the benefits that arise when employees are fully subscribed to a brand's ethos, and how this can be used to magnify a brand's voice. After all, it's likely that every individual employee of a company now has several hundred unique social media connections, if not more. So by engaging staff and encouraging them to participate in company activity and share via their own channels, they will be broadcasting trusted brand experiences to entirely new groups of consumers. Employee advocacy has always been worth investing in, but as the combination of constant connectedness and conversation becomes standard in our everyday lives, so too grows the importance of leveraging it. Participation Marketing will convince business leaders to think hard about employee advocacy as a channel that has many positive business outcomes. Internally, it will engage employees and make them feel part of something bigger, which will naturally result in employee satisfaction, retention and an increase in productivity. Externally, it will help brands reach new audiences with trusted and relevant stories.

Social Media Management

Social Media Management
Author : Amy Van Looy
Publisher : Springer
Total Pages : 250
Release : 2015-09-14
ISBN 10 : 9783319219905
ISBN 13 : 3319219901
Language : EN, FR, DE, ES & NL

Social Media Management Book Description:

This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields. Readers will benefit from a comprehensive selection of current topics, including: tools, tactics and strategies for social media, internal and external communication, viral marketing campaigns, social CRM, employer branding, e-recruiting, search engine optimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues.

Social Media

Social Media
Author : K.M Shrivastava
Publisher : Sterling Publishers Pvt. Ltd
Total Pages :
Release : 2013
ISBN 10 : 9788120792098
ISBN 13 : 8120792092
Language : EN, FR, DE, ES & NL

Social Media Book Description:

"Social media is everywhere you go and it is here to stay! But are you ready for it? Social media is a powerful means to achieve success in your businesses. But, like all communication mediums, social media has attributes that need to be tapped in specific and relevant situations. It can help you build a reputation and it is useful in crisis communication. But, at the same time, if you don’t know what you are doing it can be a waste of time and can create a crisis situation too. Businesses, news organisations and governments have started developing social-media policies and guidelines for its proper use. This book attempts to put together varied aspects of social media, focusing on its tremendous potential for the growth of a business and its appropriate and legal use. With real-world examples of guiding principles of big companies, and an in-depth coverage of the most-happening social networks, this is a great read for business leaders, policy makers and, of course, students of communication. "

Social Business By Design

Social Business By Design
Author : Dion Hinchcliffe
Publisher : John Wiley & Sons
Total Pages : 240
Release : 2012-05
ISBN 10 : 9781118273210
ISBN 13 : 1118273214
Language : EN, FR, DE, ES & NL

Social Business By Design Book Description:

"How to rethink modern organizations for the social media eraSocial Business by Design begins by exploring how the social, cultural, and technological trends provoked by the social media explosion are transforming the business environment. From this big picture view, the book then steps down to closely analyze the various tools of social media strategy: social media marketing, social product development, crowdsourcing, social customer research management, and more. The author then shows how to choose and implement a social business strategy and reveals the exact playbook to maximize its impact. These strategies are grounded in real-world examples from high-profile organizations such as Accenture, Best Buy, DIA, GEICO, ING, LG, Missile Defense Agency, Gucci, World Bank, and IBM.Social Business by Design draws on the rich unique set of assets of the Dachis Group. With a leading consulting business for numerous senior executive clients in Fortune 500 and Global 2000 companies, Dachis uses its "front row" seat in the industry to complete research work with large enterprises in their industry-leading Social Business Council. The books combines compelling explanation, hard-hitting research, and strategic recommendation, very much in line with the way Dachis practices"--